Listing optimization built from real search data
We rewrite titles, bullets, descriptions and backend search terms around the words pet owners actually search, and fix the catalog setup that keeps good products hidden.
When brands bring us in
- The listing ranks for the brand name and little else.
- Titles are stuffed with keywords, or so clean they say nothing.
- Products sit in the wrong category, so filters and best-seller lists skip them.
- Shoppers ask questions the listing should already answer.
- Every variation has a different title style and a different set of facts.
- Backend search terms were filled in once at launch and never touched again.
What's included
Copy that works for Amazon's search, for Amazon's AI shopping assistant and for the person deciding whether to buy.
Keyword research
- Search terms from your advertising reports and Brand Analytics, including Search Query Performance
- Competitor listings and the terms they rank for
- Keywords grouped and prioritized by relevance, volume and conversion
Listing copy
- Titles that lead with what shoppers scan first and read cleanly on a phone
- Bullets that answer the buying questions in the order buyers ask them
- Descriptions written within Amazon's style guides and character limits
Backend and attributes
- Backend search terms within Amazon's limits, with no repeats or wasted space
- Attributes filled in completely, since they drive filters and comparisons
- Facts kept consistent across title, bullets, images and A+ content
Catalog structure
- Category placement checked and corrected
- Variation families built so reviews and sales stay together
- One naming pattern across your whole range
What a rewrite looks like
An example title for a dog treat. The rewrite leads with the facts shoppers filter by and drops the claims Amazon doesn't allow.
Before (example)
BRAND Best Dog Treats Healthy Natural Puppy Training Treats for Dogs Chicken Flavor Treat Large Bag Great Gift for Dog Lovers
Uses "treat" and "dog" three times each, adds promotional claims like "Best" and "Great Gift", and hides the size and the facts a buyer is looking for.
After (example)
BRAND Soft Training Treats for Dogs, Chicken Recipe, Single Protein, 3 Calories per Treat, 16 oz
Product type first, then the recipe, the dietary detail and the count that training owners compare, with nothing Amazon would remove.
Illustrative example. Every rewrite is built from your own search data and checked against Amazon's rules for your category.
Written for people and for Rufus
Amazon's AI shopping assistant, Rufus, answers shopper questions using listing content, reviews and customer questions. A listing that states its facts plainly gets those facts repeated when a shopper asks.
- Clear facts over vague adjectives: weight, size, count, ingredients, materials
- The questions owners actually ask, answered in the bullets and the A+ content
- Consistent details everywhere, so nothing contradicts itself
- No keyword stuffing, which reads badly to shoppers and to Amazon's systems
Listing questions
Will you change my listing all at once?
For new or weak listings, we rebuild fully. For listings with steady sales, we change in stages and watch the impact, because a listing with sales history is an asset worth protecting.
Can you fix broken variations?
Yes. We rebuild and merge variation families so reviews and sales history stay together, and we work with Seller Support when a merge needs Amazon's help.
Do you publish the changes for us?
If we manage your account, yes. If not, you get ready-to-publish copy and a short guide to where each piece goes.
Do you write A+ content too?
Yes. Listing copy and A+ content work best when they're planned together. See A+ content and Brand Store.
Often paired with
Let's look at your account together
Book a strategy call and tell us where things stand. We'll look at your listings before we talk, so the time is useful.